As of 2008 I have been active in China (Shanghai) with Eastwood Interactive Marketing (SH) Co. Ltd / 东林互动营销策划（上海）有限公司 supporting international FMCG companies with their direct-to-consumer routes-to-market; (local) brand strategy and implementation of communication programs (engagement, loyalty) and eCommerce infrastructure. I have done numerous projects and had interim roles such as CRM Director, Program Director, eCommerce Director and CCO. You'll find an overview of some of the work I have done here.
Back in The Netherlands since April 2018, Eastwood Interactive Marketing supports European (B2C) companies and brands with a number of services inspired by and leveraging our China experiences in local (European) engagements or helping them to boost their online sales in China. Please take a look here for an overview of our services.