Grasping the China opportunity
Navigating China creating connected user journeys delivering results and valuable learnings
|
Navigating China creating connected user journeys delivering results and valuable learnings
|
"I moved to China in April 2008 and witnessed a decade of extraordinary development; e.g. unparalleled economic growth as well as a boost in self-confidence of individuals combined with (or caused by) a fast increasing spending power. The ever demanding, impatient, tech-savvy millennials (and centennials) have forced organisations and brands to become tech-smart and hyper-relevant at risk of losing them forever. China as a whole has become a data driven, technology guided economic superpower."
"Back in The Netherlands after 10 years I truly believe that we should look East for inspiration and take measures not to loose our competitive edge in the West." - Marc Oosterhoudt (founder and managing director)